Explore the wide variety of products and beverages that the coca cola company has to offer. In 1889 by asa candler, coca cola was bought, branded, and then became a corporation in. Cocacola reports strong growth in fourth quarter and full year 2019. Coca cola recently launched coca cola life in argentina and chile and the green bottles and cans are due to debut in europe in 2014. Five product levels philip kotler marketing training from epm. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. Aug 19, 2019 from the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. The marketing textbook answer is that product line extensions can recruit new consumers and increase the brands market share. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Currently cocacola is expanding its diet coke range, with a new healthy. The coca cola brand is globally valued and recognized. Thus, taking the above example, if there are 4 product lines within the company, and 10 products within each product line, than the product line width is 4 only.
Apr 08, 2020 a product is an item produced or procured by the business to satisfy the needs of the customer. Before this, i would also recommend that you read the original article of product line and product mix. Cola, the bestknown and biggestselling soft drink in history. Cocacola new product through the activity share a coke, cocacola launch new layout with various of popular names.
Coca cola, or coke, is a carbonated soft drink manufactured by the coca cola company. The parent product of the company is coca cola drink, which is a flagship product, invested by pharmacist pemberton in columbus. Pet sparkling core 140 cals 12 oz cocacola classic cherry 12 oz diet coke alum. Multi product line with a combi for coca cola sidel helps the cce group to meet the challenge of starting a second pet bottling line. In order to celebrate 70th indonesia independence, this product present 70 popular name in indonesia in the product layout. Feb 06, 2017 eductional vedio for the production of coca cola. In terms of growth rates, cofco cocacola beverages ltd. Project report marketing management product strategy of. We are committed to helping you manage your sugar and calorie intake. The international empire of coca cola spans more than 200 countries. Operations management focuses on carefully managing the processes to produce and distribute products and services. Can caffeine free lime cherry cherry zero vanilla zero sprite zero 240 cals 200 200 cals 0 cals 0 cals 140 cals 240 0 cals 0 cals 0 cals 0 0 cals 0 cals vanilla 12 oz can diet coke w splenda also available.
Founded on 1886, we are the chief, selling maker, and distributer of the universe of the concentrated 1s and the sirups without intoxicant of the drink, that are used to bring forth about. Introduction coca cola is a manufacturer, beverage retailer, and marketer of nonalcoholic beverage concentrates and syrups. All of us in the cocacola family wake up each morning knowing that every single. Because of this, coca cola has come up with long term objectives. Invented by pharmacist john stith pemberton in 1886, coca cola is known for its prize beverage product the coca cola company, 2014. Accelerate carbonated softdrink growth, led by cocacola. Company achieves or exceeds all full year guidance. Pdf marketing management project on coca cola mian. The parent product of the company is cocacola drink, which is a flagship product, invested by pharmacist pemberton in columbus. The marketing strategy for the future is as follows. The coca cola company offers hundreds of delicious beverages. For example, cocacola has been able to tailor its product line to meet the needs of the younger consumer by offering powerade and flavored coke products, such as cherry. May 06, 2020 the coca cola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for coca cola coke, a sweetened carbonated beverage that is a cultural institution in the united states. The company has a large product portfolio of sparkling and still beverages.
Browse our products and learn more about the ingredients and nutrition facts of our beverages. Thus, product line width is a depiction of the number of product lines which a company has. Explore the wide variety of products and beverages that the cocacola company has to offer. Product mix and product line understanding product length. Sep 06, 2018 hence analysing the product mix is important. The coca cola company has an opportunity to further expand its product range with. The reason for choosing coca cola for this report is that wide range of data is available on the company and competition. Accelerate carbonated soft drink growth, led by cocacola. To expand production capacity and broaden its product portfolio, coca cola invested in a sidel combi to produce and fill both small and largeformat bottles. Project report a study on the cocacola company business.
Product management cocacola exploring a product, product line or product portfolio, in relation to a chosen company and the positioning of the product in relation to market share, value and product lifecycle stage, considering tools and techniques that the company has or should employ to strengthen their market position. The link that i referred to for coca cola products is here. Its product portfolio consists of roughly more than. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola. Cocacola, taste the feeling, and the contour bottle are trademarks of the cocacola company. The cocacola company offers hundreds of delicious beverages. The coca cola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Founded on 1886, we are the main, selling manufacturer, and distributor of the world of the concentrated ones and the syrups without alcohol of the drink, that are used to produce almost. The glass bottles are placed in boxes, while the nonreturnable glass bottles, pet bottles and cans go into various multipacks. Pdf strategic marketing plan for cocacola 2016 researchgate. Rivaled only by coca cola, pepsi has grown to become a leading soda brand loved by the young generation. A company usually sells different types of products. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. Coca cola company tccc and the coca cola export corporation, a subsidiary of tccc.
The cocacola company is one of the largest manufacturers, distributors and. Mar 14, 2020 the width of the product mix is equal to the number of product lines within a company. Muhtar kent is the current ceo and chairman of the company. It is best known for its flagship product, coca cola, and is one of the largest corporations in the united states. Sold across more than 200 countries, pepsi is a wellrecognized and highly popular brand. There are many aspects to sustainability in an environmental context, but three common factors are energy, recycling and water. It is the actual item which is held for sale in the market. Coca cola s headquarters are in atlanta, georgia, in america. Cola history page for a complete history of the coca. Pdf the strategic positioning of cocacola in their global. Project report marketing management product strategy of coca cola. Build a management operation, launched the product line of coca cola company. The global beverage giant is the maker of some of the most loved soda brands in the world. Lets examine what each level might be for this company.
These different product brands are also known as product lines. Coca cola first brand positioning patent medicine cure to headaches and fatigues tax imposition in 1898 and coca colas change of category. Cocacola is dealing with this issue by acquiring and branching out to healthier drink options. We have drinks and beverages for everybody and every occasion. Product line extension of coca cola free essay example by.
The cocacola company has a unique business model that has served it well since the first bottling in 1894. Cocacola life is a reducedcalorie cola sweetened with a blend of sugar and stevia leaf extract. Usually, small businesses dont talk about operations management, but they carry out the activities that management schools typically associate. It was only about ten years after the joint venture had been set up in 2000 that the company was already ranked among the topten filling groups in the worldwide cocacola matrix. Pdf assignment on cocacola company ruhul amin and amirul. Explore the wide variety of products and beverages that the cocacola company. Perhaps a snapshot of how the coca cola company approaches this complex but vital subject will provide food for thought to help shape your perspective. Another key factor that has supported coca colas globalization vision is the companys ability to customize the product to meet the needs and wants of individual markets. Through these product licensing and bottling agreements, cce produces and sells various coca cola trademark. To help with portion control, the coca company offers smaller package sizes.
Cola hbc is one of the worlds largest bottlers of products of the coca. Sep 19, 2017 selling plan for product line extension of coca cola the company of the base of the company of coca cola is to profit and to retrieve each one that reaches. The company also produces and sells other beverages. Pdf the strategic positioning of cocacola in their. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led coca cola to its dominance of the world softdrink market throughout the 20th century. Cola company cocacola history began in 1886 when the curiosity of an atlanta pharmacist, dr. Coca cola product line and product mix linkedin slideshare. Why a new product line extension, with risks of cannibalisation. Brand positioning positioning defines where your product stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer. It can be easy to see how the five product levels apply to the hotel industry, but what about a company like cocacola.
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